Business Banking Made Personal:
Doc Burnstein's Ice Cream Lab
Doc Burnstein's Ice Cream Lab is what's known as a Benefit Corporation, meaning it's a for-profit business dedicated to giving back a portion of its proceeds to helping the community.
When owner Greg Steinberger was looking for a new financial institution to partner with, it made perfect sense to align the local ice cream chain with a Credit Union whose vision statement is "We make a difference in our neighbors' lives."
The evolution of that business partnership is on display in our latest video spot.