Business Banking Made Personal:

Doc Burnstein's Ice Cream Lab

Doc Burnstein's Ice Cream Lab is what's known as a Benefit Corporation, meaning it's a for-profit business dedicated to giving back a portion of its proceeds to helping the community.

When owner Greg Steinberger was looking for a new financial institution to partner with, it made perfect sense to align the local ice cream chain with a Credit Union whose vision statement is "We make a difference in our neighbors' lives."

The evolution of that business partnership is on display in our latest video spot.